Five Reasons Why Social Media Is Essential For SEO

What can social media provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast expanding marketing channel that many companies have only just begun using in the last couple of years, yet it's very important to leverage particularly if you're investing resources into SEO. Although the benefits of social media may not be immediately apparent, they are essential for SEO aid. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. A social engagement happens when people comment, like or share a tweet on a piece of content. The more social interactions a piece of content receives, the more social signals you send to your website. Search engines look at these signals from social media, and then use them as an index of quality when ranking content. This is a way for search engines to know the content that people are most interested in and also what they consider to be as high-quality. If a piece of content receives lots of social shares It can be quickly identified.

2) Link Building
It is long past the period when you could just go out and ask for links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild the traditional way: create good quality content that is pertinent. What is the best way to reach websites who are willing to link to your website, even if asking them directly would be considered "unnatural"? Social media is the answer. Social media allows you to expose your content to appropriate audiences that are willing to share it with others, شراء متابعين تويتر when it's worthy of linking to. They will also spread your content among others increasing your influence.

3) Content Amplification
It doesn't matter how high-quality your content is, it's not going to get much traction until you amplify it. Email marketing is a great way to amplify content, but it can only be able to reach people who are in your marketing database. Social media allows you to expand your reach with your content. If you post your content to your followers, they'll spread it to their own followings when they find it useful. This will allow them to recommend your content to their followers, increasing your reach. In return, you earn an abundance of relevant traffic such as inbound links, brand recognition and social signals All of which are used by search engines in determining content quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it must be in their ranking algorithms. Alongside boosting your content, social media also helps increase brand recognition. This is what Google refers to as a co-citation. These co-citations can be developed through social media , which can help improve Google's trust and help with branded searches.

5.) Social Indexing
Search engines have been indexing social media accounts for some time now so they can now appear on search result pages. This lets your company's brand be listed in search results on branded queries that are not limited to your company website. This is even more effective. Individual tweets on Twitter were at one time indexed and displayed in search results, too giving another opportunity for your content to rank in the search results. The program was only temporary, however, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.