5 Reasons Social Media Is Crucial For SEO

What do social media have to in relation to SEO? At MWI we hear this a lot from potential and current clients. Social media is a fast expanding marketing channel that many companies have only just begun using in the past few years. However, it's crucial to make use of when you're investing efforts in SEO. While the advantages of social media might not be immediately apparent, they are essential for SEO aid. Below are five reasons why social media is essential for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. Social engagements occur when people like, comment or share a tweet on a piece of content. Content that has more social engagements will be able to show more social signals. Search engines look at these signals from social media, and use it as a quality factor when ranking the content. It's a way to measure what content is popular with users in comparison to what their algorithm decides is of good quality. A piece of content can also be indexed instantly when it's getting a lot of social engagement.

2.) Link Building
It's been a long time that you could solicit links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links using the old method: make quality content that is relevant. But how do you reach websites willing to link to your content if asking them directly is considered an "unnatural" link building practice? Social media is the solution. Social media enables you to place your content in front of relevant groups of people who may be attracted to link to it in the event that it is worthy of linking to. Those people will also be able to share your content with their friends which increases the power of your content.

3) Content Amplification
You can write all the high quality content you want but it's not going to gain significant traction without the aid of amplification. Email marketing is an excellent method of amplifying the content you create, but it won't reach those in your marketing list. You can also reach new audiences through social media. If you post your content to your followers, they will be sure to share it with their own followings If they are satisfied with the content. They will then be able to share it with their followers and increase your reach. In return, you will gain an abundance of relevant traffic such as inbound links, brand شراء ساعات مشاهدة يوتيوب - https://socialwb.com/ - recognition and social signals - all of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's name and reputation to determine the quality of your site and how trustworthy it needs to be in their ranking algorithms. Apart from boosting the quality of your content social media also aids in increase brand recognition. Google refers to this as co-citation. Building these co-citations through social media can boost the trust Google has in your website as well as helping by using branded search terms.

5.) Social Indexing
Since search engines index social media websites these profiles are now showing up in search results pages. This lets your brand be displayed in search results that include branded searches on more than just your own website. However, it's even more than that. Tweets on their own from Twitter were once searchable and displayed in search results. This allowed your content to be more prominent in search. This was just temporary for a few months before Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.