Five Reasons Why Social Media Is Important For SEO

What do social media have to relate to SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is rapidly expanding channel of marketing that many companies have only just begun making use of in the last few years, but it's very important to leverage particularly if you're investing resources into search engine optimization. While the benefits of using social media may not seem immediately apparent, they're essential for SEO support. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, زيادة مشاهدات اليوتيوب Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some time. Social engagement occurs when users like, share on, share or tweet about a piece of content. A piece of content that has more engagements on social media will show higher social signals. Social signals are utilized by search engines to rank the content. It's a way of evaluating the quality of content that people are able to use in comparison to what their algorithm decides is top-quality. A piece of content can be instantly indexed whenever it's attracting a significant amount of social interaction.

2.) Link Building
There are no more days of soliciting websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to build links using the old method: make good quality content that is pertinent. How do you get in touch with sites that would be willing to link to your content if they are not directly approached as an "unnatural" link building method? Social media is the way to go. Social media allows you to post your content and share it with interested audiences who might be willing to link to it, when it's worthy of linking to. These users will then be able to share your content with other people and increase your reach.

3.) Content Amplification
The quality of the content you publish, it's not going to achieve much success in the absence of amplifying it. Marketing via email can be an excellent method of amplifying content , but it can only be able to reach the people on your list of marketing contacts. Social media allows you to expand your reach with your content. If you share your content, your followers will also connect with their friends in the event that they find it helpful. These people will then be able to share it with their followers to increase your reach. Additionally, زيادة مشاهدات اليوتيوب you will gain relevant traffic and inbound links as well as social signals and brand recognition All of which are used by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your website and how much it is believed to be in its ranking algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. Google calls this co-citation. The creation of these co-citations via social media can help increase Google's trust and confidence in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now which means that they appear on the search results pages. This lets your company's brand appear in search results for specific queries that aren't limited to your company website. It's more than that. Individual tweets from Twitter were at one time indexed and displayed in search results as well which gave another means to ensure your content's ranking in search. The program was only temporary, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.