Five Reasons Social Media Is Important For SEO

What exactly does social media have to do with SEO? MWI receives the information frequently from prospective and current clients. Social media is a fast growing channel for marketing that most companies have only started making use of in the past few years, but it's crucial to make use of when you're investing efforts in search engine optimization. Setting up and managing social media accounts are extremely important for supporting SEO initiatives, but the benefits are not immediately evident. There are many reasons to think about the use of social media in your online strategy There are five main reasons it's important to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some years now. A social engagement happens when people comment, like or share a tweet about a piece of content. A piece of content that has the highest number of social engagements will show higher social signals. Search engines measure these signals from social media, زيادة عدد ساعات يوتيوب and use them as an element of quality when evaluating the content. This is a method for search engines to identify what people find most useful and what their algorithms consider high-quality. If a piece of content receives lots of engagement on social media, it can be instantly indexed.

2.) Link Building
The days of going out and asking for websites to add links to your site. With the advent of Google's Panda and Penguin algorithms SEOs must perform link building in using the old-fashioned method - create high quality content that is linked-worthy. How do you reach websites that will link to your site, if you ask them directly, which would be considered "unnatural"? Social media is the solution. Social media lets you share your content with people who are willing to link to it, should it be worth linking to. Those people will also share your content with their friends and increase the reach of your content.

3) Content Amplification
You can create all the good-quality content that you wish to but it's not going to gain any traction without amplifying it. Email marketing is an excellent method of amplifying content , but it can only reach those in your list of marketing contacts. The possibility of reaching new audiences is via social media. If you send your content out to your followers, they will share it with their own followers If they are satisfied with the content. This will cause them to also share it with their friends and increase your reach. In return, you gain an abundance of relevant traffic including inbound links, social signals and brand awareness All of these are used by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can tell search engines much about the credibility of your site and how much it is believed to be in its ranking algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. This is what Google calls a co-citation. Building these co-citations through social media can help increase the trust Google has in your website , and will also help by using branded search terms.

5) Social Indexing
Search engines have been indexing social media accounts for some time now so they can now show up in the search results pages. This allows your business to be displayed in search results for your branded search queries on more than just your own website. But it gets even better than that. Tweets that were individual from Twitter were once searchable and displayed in the search results. This allowed your site to rank higher in the results of a search. The service was temporary for a few months until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.