Using Social Media To Promote Start-Up Businesses
If you're looking to launch a start- up business or recently launched one, you probably have received a lot of information about using social media for promoting a business. Although there are millions of social media users around the world, approximately 900 million of them, it is easy to become overwhelmed with the numbers. Finding the right social sites to promote your business to make the most of its potential is vital to business success, and this is where you need to focus your efforts.
What Social Media Engagement Achieves For Business
Social media, in essence, is about sharing and engagement with your business, and that involves focusing your product offerings, your articles, or services in a way that you can engage a potential customer or client base. In the collective, your articles, services and products are known as content, and it is through offering high-quality content that success on your channels can be achieved. Social media is home to around 90 million people worldwide and covers every subject that you can think of. In addition to interacting with potential customers and clients base or readers and readership, social media is pertinent to optimizing your search engine. Social media is a unique way to promote contents directly to an target audience and generates traffic via people sharing your content as well as through SEO. But perhaps more important than this but, social media's online reviews can help businesses gain trust and almost every brand that you think of utilizes social media to build trust. Take this example: You come across two businesses that offer the same service; one has 250 Facebook fans and the other has 43. which one would you opt for? It doesn't matter if your business is an eCommerce retailer affiliate marketer, offer an educational service like tuition, or run an online news website Social media is a great tool to help you build your business online. Google estimates that by the year 2015, UK consumers will have purchased PS40bn of goods and services on the internet.
Popular Social Media Sites And Their Uses
Getting to get grips with the nuances of social media's function in promoting your company can result in more than just a fair amount of difficulties. Here is a list of the most well-known social media websites and their uses:
Facebook is predominately for sharing. This can be products such as articles, posts, or even services. In a nutshell, it's for sharing your content to as many people as possible.
Twitter is all about sharing news about any topic. Be careful not to let"news" create the impression that it's not applicable to products. New product launches and new inventory is ready to be sold - Twitter can be useful for all of this.
Google+ is in part a mix of both and is becoming increasingly important for search engine optimization , if not else.
Blogging is an excellent method of distributing the latest information and tips to your readership, customer and customers, or followers. It's a great method to draw attention to your site via search engines.
YouTube is about showcasing videos to a large public. It is being utilised by businesses every day to sell items and products. Because YouTube is controlled by Google, videos tend to feature prominently on results from search engines. You can also utilise the YouTube advertisements to create an additional revenue stream.
Pinterest as well as other bookmarking sites are very good at displaying visual products. If your company is selling something online, albeit an item or service, make sure you are posting your information on Pinterest and all the other bookmarking sites as you can.
Social Media And Search Engine Optimization (SEO)
Search engine optimization is all about quality and unique content that is well shared and well linked to from other websites. By sharing your content on social media, the greater chance there is of people liking it on Facebook and retweeting it on Twitter and sharing the pin on Pinterest. Links are essential for SEO, and sharing posts on social sites can help you link the social website to your own and in all cases this could be targeted at the specific page on your website. By web page I mean a specific product, service, or article. This also ensures Google indexes the page. In other words, they add it into their database, ensuring it will be found on the search engines.
Finding The Best Social Media Sites For Your Business
To identify the top social networks for your business, think about what your business is trying to do. If your business sells goods or services, then make use of social media sites that show videos and images to promote the product. YouTube, Pinterest, Delicious and Instagram are all great for showcasing your products. If you're in the selling game, make videos of your products Take professional-looking photos and upload them to these websites, making sure that you link the images or videos straight to your website. If you sell on eBay or an affiliate seller, try to connect directly to your product page so that a potential customer can buy the item. Additionally, you should post the product on your Facebook page, Google+ page, and Twitter. Service providers should put a different approach to social media promotion is needed as typically the service provider is between visual social media, and text-based social sites. This also applies to affiliate marketers. If you are able, present your services with a picture or icon, then publish the picture or icon on visual websites. Use videos to showcase your offerings - if you are able to get testimonials from clients and customers, then that's gold dust. Regularly update your blog and share the posts on Twitter, as well as providing insights into the industry. This type of engagement can help to build trust with your current clients, showcase your skills, and help to get noticed by potential new customers.
Social Media Advertising
If you have the money to invest in it, Facebook offers advertising on an ad-click basis, just like Google AdSense, or it is possible for earning likes. It is often a case of testing. For affiliate revenue streams in marketing click-throughs can expose the user to your revenue stream, while the like button will guarantee that each when a new article or product is published they'll be informed. It's a process of trial and error that seems to work well for certain companies, but other businesses have lost faith in it.
Saving Time
You've probably guessed that updating social media, particularly when you post a lot of content daily it is a lot of work. Larger businesses employ people to handle it, something many start-up business don't have the budget or the time for. You can automatize the process of social accounts updating using automatic websites for syndication.
A Social Media Strategy
Step 1 Make a Facebook Page, Twitter account, and Google+ Page For Business
They can be used regardless of the kind of business. All aid in SEO. Make sure you have your business websites for your business on Facebook or Google+. Your personal information and indeed social media life hidden from your customers or customers, and offers better options to promote a business.
Step 2: Identify Social Media Sites That Are The Most Important To Your Business
If your website sells goods, make a list of all the video and bookmarking sites that you can locate and then create accounts. Ensure you use Pinterest and YouTube. If your business is for information, services, or has an affiliate marketing revenue stream, you want to make your message known in the most diverse ways possible. Make use of blogging websites like Tumblr, Blogger and WordPress.org to syndicate your blog posts and services, and make sure you create newsworthy content if you provide services to demonstrate your expertise in your area of expertise.
Step 3: Use Social Media Tools Such As 'If This Then That'
"If this then that" or ifttt.com automatically updates your social media accounts. It is simple to set up and works by distributing information across a number of social sites automatically when a particular website is updated. This, as you could imagine, can save lots of time. Be aware, however, and make sure that social media sites that are suited to your business for example, bookmarking sites for online retailers, appear exactly how you would like to be discovered. Automatic syndication is not without its limitations, and, often, pictures and links don't appear the way you'd like them. However, especially for syndicating blog content via the RSS feed, it is an excellent time-saver when promoting your business via social media. Not all social media can be syndicated using this method however, the ones that ifttt.com syndicates to are worth creating accounts to promote your business. The more social media platforms you share your content on the more you will benefit.
Step 4: Use #hashtags
When you publish your content, زيادة مشاهدات اليوتيوب make sure you utilize the right hashtags. This will make it easier for users to locate the content they want to look for it. For example, if I'm selling tyres on eBay, using #cartyres, #tyres and #car is excellent, and for sports news such as #football, #sportsnews, and so on is great.
Step 5: Once It Starts
Once your content starts hitting the social media world Be sure to monitor your accounts to get feedback. Pay attention to the social media sites you've determined to be important for your business. Respond to any comments or questions. In responding, you should be helpful and non-abusive even if the individual commenting does not seem to be nice. Professionalism goes along way.
Step 6: Participation
Twitter and Google+ show trending topics and these are popular subjects people are talking about. It's worth doing the odd Twitter search to see what is being discussed regarding your business and contributing to the conversation. This is a great method to build connections and hopefully be successful.
Step 7: Monitoring Success
Monitoring success has proven to be difficult on social media. In contrast to SEO results that can be measured using click-throughs and engagement with content but it's not that easy on social media sites due to a myriad of reasons. If you publish news that you have 10 comments on a single story is an indication of success, but 100 likes on a product video on YouTube without a clear connection to sales may not immediately be viewed as positive. It is important to keep in mind that, even while people may not be able to directly connect to your site via social media however, it can entice them to revisit later. Always keep in mind that social media is primarily for sharing content, so every comments, likes or retweets is considered positive.
Visit HomeforBusiness [1] for more online marketing tips [2].
Daughter Mother, Sister, Wife Mother of three Business Consultant, Entrepreneur and PR Consultant
As with many women, on many days, I have to juggle all my roles. On other days just three or four. That's why I started Homeforbusiness. I recognise what it takes for a work-from-home Mum and how to establish an online business at home with all 'pulls' of family life, and work.
I have always been entrepreneurial and was the founder of my first corporate communications company, EMA Productions, in my 30s working with big corporate clients like Texaco, Rank and Boots. While it was a challenging and exhausting but it quickly became successful. I was able to concentrate on winning contracts and meeting clients' demands without interruptions from family or friends and with the help of a a fantastic group and the office.
I am very enthusiastic about HomeforBusiness as I believe that a lot of people would like to have a better life/work balance and also work at home, whether starting a new venture or working as freelancer. There are hundreds of genuine possibilities for individuals, but many people don't know where to begin. I want HomeforBusiness to give anyone the chance to succeed who wants to work from home and earn money. With a panel of guest experts I will share share real business opportunities, business ideas and زيادة مشاهدات اليوتيوب tips for running a business, internet marketing, and health and wellbeing strategies. I have also put together my favourite free online resources.
