Using Social Media To Promote Start-Up Businesses

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If you're looking to begin a start- up business or just recently established one, you've likely encountered a wealth of information on using social media to market your business. Although there are millions of social media users across the world, around 990 million are active, it is easy to be overwhelmed with the numbers. Finding the right social sites for your business to maximize its potential is essential for business success, and this is where you must focus your efforts.

What Social Media Engagement Achieves For Business

Social media in essence is about engagement through sharing with your business, and that involves focusing your product offerings as well as your content or services in a way that you can engage prospective customers or a client base. Together, the articles, products and services are referred to as content and it's through providing quality content that success through your channels is possible. Social media has around 9 million users worldwide, and covers every topic that you can think of. As well as engaging a potential customer and client base or readership, social media is also important to SEO. Social media is a distinctive format as it helps you advertise your content directly to your audience, and in turn it creates traffic through people sharing your content, and by using SEO. But perhaps more important than this, however, social media with its reviews online can help a business establish trust. Nearly every brand that you can think of uses social media to build trust. Consider this: there are two companies that offer the same service; one has 250 Facebook likes, the other 43 - which one would you choose for? So regardless of whether you're an online store, an affiliate marketer, or provide a service such as tuition, or run a news site, social media can help you build your business online. Google estimates that by the year 2015, UK consumers will have bought PS40bn of goods and services online.

Popular Social Media Sites And Their Uses

Learning the intricacies of social media's role in promoting your business could cause more than just a fair amount of problems. Here is a list of the most well-known social media websites and their applications:


Facebook is predominately for sharing. It can be for products, articles, or services. It's to make sure that your content is shared with the maximum number of people possible.
Twitter is about sharing information about any topic. Do not let"news" cause you to believe that it's not applicable to products. New products launched or new products that are that is ready to sell - Twitter is good for everything.
Google+ is in part an amalgamation of both and has become important for SEO in search engines if nothing else.
Blogging is a fantastic method to share the latest information and tips to your audience, customers and customers or followers. It's a great method to draw attention to your site via search engines.
YouTube is all about presenting videos to a wide audience. It is used by businesses all the time to market items and products. Because YouTube is controlled by Google and YouTube is owned by Google, it's likely that videos will feature prominently on search engine results. You can also utilise the YouTube ads to generate an additional income stream.
Pinterest as well as other bookmarking sites are great at showcasing visual products. If you are selling online something, even if it's a product or service, make sure you're posting it your information on Pinterest and all the other bookmarking sites as you can.

Social Media And Search Engine Optimization (SEO)

A good position on search engines is about high-quality content that is well shared and well connected to other websites. When you share your content via social networks, the higher chances are there of people enjoying it on Facebook and retweeting it on Twitter, or sharing the pin on Pinterest. Links are crucial to improve SEO. Posting your content on social media can help you link the social website to your own, and in every case this can be targeted to the specific page on your website. When I say web page, I refer to an item or service, or even an article. This ensures that Google indexes the web page. In other words, they add it into their database to ensure it will be found on search engines.

Finding The Best Social Media Sites For Your Business

To determine the most effective social networks for your business, think about what your business is trying to accomplish. If you sell products or services, then use social sites that showcase videos and شراء متابعين تيك توك images to promote the product. YouTube, Pinterest, Delicious and Instagram are great to showcase products. If you're in the selling business, create videos about your products and take professional pictures and post them on these sites, and ensure that you link the images or videos straight to your site. If you sell your products on eBay or as an affiliate seller, you should link directly to the product page where the potential buyer can purchase the item. Additionally, you should post the product in your facebook page Google+ page, and Twitter. For service providers, a slightly different take on social media promotion is needed since most of the time, a service provider is in the middle of visual social media and websites that are based on text. This also applies to affiliate marketers. If you're able to, showcase your products or services using a photo or icon, and then post the icon or picture on websites that display visuals. Make use of videos to show off your offerings - if you are able to receive testimonials from customers, well, that's gold dust. Publish regularly on your blog and then tweet your articles together with insights into the business. This type of engagement can help build trust with your existing clients, highlight your expertise, and help you be discovered by potential new customers.

Social Media Advertising

If you have the money for this, Facebook offers advertising on an ad-click basis, just like Google AdSense, or شراء متابعين تيك توك it can be used in order to gain likes. It's often a matter of testing. For affiliate revenue streams in marketing, click-throughs will expose the user to income streams and the like button will guarantee that each time an article or new product is launched, users will be aware. It's a process of trial and error that is working for some businesses, but some have given up on it.

Saving Time

You've probably guessed that updating social media, particularly if you publish a lot of content daily, is hard work. Larger businesses employ people to handle it, something many start-up businesses don't have the money or time to do. You can automate your social accounts updating using automatic syndication sites.

A Social Media Strategy

Step 1: Create a Facebook Page, Twitter account, and Google+ Page For Business

They can be used regardless of the kind of business. They all aid in SEO. Be sure to create corporate webpages that are on Facebook and Google+. Your personal information as well as your social media profile kept from your customers or clients, and it offers more options for promoting your business.

Step 2: Identify Social Media Sites That Are The Most Important To Your Business

If your site sells products you can make an inventory of all the video and bookmarking sites you can find and create accounts. Ensure you use Pinterest and YouTube. If your business provides information, services or has an income stream from marketing affiliates, you need to make your message known in as many ways as possible. Make use of blogging websites like Tumblr, Blogger and WordPress.org to syndicate your blog posts as well as services. You can also attempt to create news-worthy content if you provide services that demonstrate your knowledge in your area of expertise.

Step 3: Use Social Media Tools Such As 'If This Then That'

"If this, then that" or ifttt.com automatically update your social profiles. This is easy to establish and works by syndicating information across a number of social media sites as soon as one website is updated. This, as you can imagine, can save lots of time. Be aware, however, and ensure that the social networks that are appropriate to your company, such as bookmarking sites for online retailers, appear in the way you would like them to be found. Automatic syndication is not without its limitations, and frequently, links and images are not displayed as you'd like them. However, especially for syndicating blog content via an RSS feed, it's an excellent time-saver when promoting your business via social media. Some social media platforms cannot be syndicated in this way However, the websites that ifttt.com syndicates to are worthwhile to create accounts on to help promote your business. The more social media websites you post on, the better.

Step 4: Use #hashtags

When you publish your content, ensure you utilize the right hashtags. This will help users find what you have posted when they are searching for it. For example, if I'm selling tyres on ebay, then #tyres, #car, #tyres is good and for news about sports, #sportsnews, #football #cricket etc. is good.

Step 5: Once It Starts

Once your content starts hitting the social media scene be sure to keep your accounts in check to get feedback. Focus on the websites you've determined to be important to your company and then respond to any comments or questions. In responding, you should be helpful and non-abusive, even if the commentator is not friendly. Professionalism can go a long way.

Step 6: Participation

Twitter along with Google+ show trending topics and these are popular subjects people are talking about. It is worth performing an occasional Twitter search to find out what is being discussed in relation to your business and contributing to the conversation. This is a good way to build connections and hopefully get more results.

Step 7: Monitoring Success

Monitoring success has proven to be quite difficult for social media. Contrary to SEO results, which can be measured by click-throughs and engagement with content but it's not that easy on social media sites for a variety of reasons. You may feel if you post news, that 10 comments on a single story is an indication of success, but 100 likes of a product video on YouTube without a clear connection to sales may not immediately be viewed as positive. It is worth remembering that even though people may not directly connect to your site via social sites, it may prompt them to return later. Remember that social media is for sharing content, therefore any tweet, like, or comment is a positive sign.

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Like many women on many days, I be juggling multiple roles. Other days, I have to manage one or two. That's why I started Homeforbusiness. I know what it means to be a working mother and how to establish an online business while at home, despite the demands of family life, and work.

I've always been an entrepreneur and set up by the company that was my first corporate communications firm, EMA Productions, in my 30s working with big corporate clients like Texaco, Rank and Boots. While it was a challenging and exhausting but it quickly became successful. I could concentrate solely on winning contracts and meeting clients' demands without interruptions from family or friends and with the help of a an amazing group and the office.

I am extremely passionate about HomeforBusiness because I believe that many people would like to have a better life/work balance and work at home, whether setting up a new business or as a freelancer. There are a lot of legitimate opportunities for people but often people do not know how to start. I would like HomeforBusiness to help anyone who would like to work from home profitably. With a panel of guest experts I will share share real business opportunities, business concepts, advice on managing a business, online marketing, as well as general health and wellness suggestions. I have also put together my favourite free online resources.