5 Reasons Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a rapidly growing channel for marketing that most companies have only just begun using in the last few years. However, it's vital to take advantage of it particularly if you're investing resources in SEO. While the benefits of social media might not be immediately obvious, they are crucial for SEO help. From the myriad of reasons why you should consider the use of social media in your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long years now. When people tweet, like or comment on a piece of content it is referred to as a social engagement. The more social interactions a piece of content is able to get, the more social signals you can build for your site. Search engines evaluate the social signals they receive, and use it as an element of quality when evaluating the content. This is a method for search engines to know the most popular content and what algorithm they believe to be as high-quality. The content you've created can be immediately indexed in the event that it's receiving lots of social interactions.

2) Link Building
The days of soliciting websites to add links to yours. Google's Panda/Penguin algorithms are forcing SEOs to build links using the old method: make top-quality content that's relevant. How do you get in touch with sites that would be willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media is the way to go. Social media allows you to publish your content to relevant audiences who may be willing to link to it, should it be worth linking to. These users will then share your content with others and boost your authority.

3.) Amplification of content
It doesn't matter how high-quality the content you publish, it's not going to gain traction in the absence of amplifying it. Yes, email marketing is a great way to amplify content, but it can only be able to reach people who are in your marketing database. The possibility of reaching new audiences is through social media. If you post your content to your followers, they'll share it with their own followers If they are satisfied with the content. These people will then promote your content to their followers, increasing the reach of your content. In return, you gain a lot of relevant traffic including inbound links, brand أفضل مواقع خدمات سوشيال ميديا recognition and social signals - all of which are utilized by search engines in determining the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's identity and awareness to determine the quality of your site and how trustworthy it should be when they rank it in their algorithms. Alongside boosting your content social media also aids in to increase awareness of your brand. This is what Google calls a co-citation. Building these co-citations through social media can boost Google's trust and confidence in your website as well as helping by using branded search terms.

5) Social Indexing
Since search engines are able to index social media accounts which means they show on search results pages. This allows your business to appear in search results for branded queries that are not restricted to your website. It gets even better. Individual tweets from Twitter were once indexed and shown in search results, أفضل مواقع خدمات سوشيال ميديا too providing another method for your website to be ranked in the search results. It was only for a short time, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.