Using Social Media To Promote Start-Up Businesses

If you are planning to begin a startup business or have recently started one, you've likely been able to find a wealth of information about using social media to promote a business. Although there are millions of users of social media across the world, approximately 990 million are active are in the United States, it's easy to get carried away by the sheer numbers. Finding the right social sites that can help promote your company to maximize the potential of your business is crucial to the success of your business, and this is where you must focus your efforts.

What Social Media Engagement Achieves For Business

Social media in essence is about sharing and engagement with your business, and that involves focusing your product offerings as well as your content or services in a way that you can engage potential customers or clients base. Collectively, articles, products and services are often referred to as content and it's through providing quality content that success through your channels can be achieved. Social media has around 9 million users worldwide and covers every subject range you can think of. As well as engaging potential clients and customers base or readership as well, social media is relevant to search engine optimization. Social media is an unique format as it helps you advertise the content you publish directly to your readers and, in turn, شراء ساعات مشاهدة يوتيوب creates traffic through people sharing your content with other people and also by using SEO. Perhaps more importantly than this is that social media's online reviews helps a business establish trust. Nearly every company that you think of utilizes social media to do this. Take this example: there are two companies that offer the same service; one has 250 Facebook fans and the other has 43. which one would you choose for? So regardless of whether you're an online retailer, affiliate marketer, or provide a service such as tuition, or operate an information site, social media can aid in building your business online. Google estimates that by 2015, UK consumers will have bought PS40bn of goods and services on the internet.

Popular Social Media Sites And Their Uses

Understanding the intricacies of social media's function in promoting your business could cause more than its fair share of problems. Here's a list of the most popular social media websites and their functions:


Facebook is predominately for sharing. It could be about products such as articles, posts, or even services. In a nutshell, it's to share your content to as many people as you can.
Twitter is all about sharing news on any subject. Don't let the word news make you feel it does not apply for products. New launches of products or new products that are available for sale - Twitter is good for all of these.
Google+ is in part a mix of both and has become important for SEO in search engines if nothing else.
Blogging is a fantastic method of distributing news and expertise to your readership, customer and customers, or followers. It's a great method to attract visitors on your site via search engines.
YouTube is about showcasing videos to a large audience. It is utilized by companies all the time to promote items and products. Since YouTube is controlled by Google, videos tend to be prominently displayed on search engine results. You can also utilise the YouTube advertisements to create an additional revenue stream.
Pinterest and other bookmarking websites are very good at showcasing visual products. If you are selling online, however it is the product or service, ensure you are posting on Pinterest and as many bookmarking sites as you can.

Social Media And Search Engine Optimization (SEO)

A good position on search engines is about unique quality content that is shared and is well connected to other websites. If you share your content on social networks, the higher chances are there of people sharing it on Facebook, retweeting on Twitter and sharing it on Pinterest. Links are crucial to improve SEO. Posting the content you share on social media will provide a link from the social media site to yours and in all cases this can be targeted to an individual web page. When I say web page, I refer to a specific product such as a service or an article. It also guarantees that Google indexes the page. This means that the site is added to Google's database to ensure it will be found on the search engines.

Finding The Best Social Media Sites For Your Business

To determine the most effective social networks for your business, think about what your business is trying to accomplish. If you are selling products or services, you should use social sites that showcase videos and images to promote the product. YouTube, Pinterest, Delicious and Instagram are all great for showcasing products. If you're in the selling game, make videos to showcase your product and take professional pictures and post them on these websites, making sure that you link your images or videos straight to the content on your site. If you are selling on eBay or an affiliate seller, make sure you direct the user directly to the product page so that buyers can buy it. Additionally, you should post the product you sell on Facebook, Google+ page, and Twitter. If you are a service provider, it is a slightly different take on social media marketing is required because typically, a service provider is between visual social media and websites that are based on text. The same is true for affiliate marketers. If you are able, present your services by using a photo or icon, and publish the image or icon on websites that display visuals. Make use of videos to show off your products and services. If you can get testimonials from clients and customers, then that's gold dust. Blog regularly and share the posts on Twitter, as well as providing insights into the field. This engagement will help establish trust with your existing clients, showcase your skills and allow you be discovered by people wishing to become new clients.

Social Media Advertising

If you have the money for this, Facebook offers advertising on a click-through basis like Google AdSense, or it is possible in order to gain likes. It's usually a matter of trial and error. For affiliate marketing revenue streams click-throughs can expose users to income streams whereas a like will ensure every time a piece of content or a new product is released, they'll be informed. It's trial and error and appears to be working well for certain companies, but some have given up on it.

Saving Time

If you're reading this, you've probably realized that keeping track of updates to social media, particularly in the case of publishing a large amount of content on a daily basis it is a lot of work. Larger businesses employ people to keep on top of it, which many small businesses don't have the money or the time for. There is a way to automate your social media accounts' updating by using automatic syndicating sites.

A Social Media Strategy

Step 1: Create a Facebook Page, a Twitter account and Google+ Page For Business

They are useful regardless of the nature of business. All help considerably with SEO. Ensure you create business pages that are on Facebook or Google+. This keeps your personal details and even your social media profiles secret from your customers and customers, and offers more options for promoting your business.

Step 2: Identify Social Media Sites That Are The Most Important To Your Business

If you have a website that sells products create a list of all the video and bookmarking sites you can find and create accounts. Ensure you use Pinterest and YouTube. If your business provides information, services or an income stream from marketing affiliates, you want to spread the word using as many channels as feasible. Utilize blogging platforms such as Tumblr, Blogger and WordPress.org to share your blog's content as well as services. You can also make sure you create newsworthy content if you provide services to demonstrate your expertise in your field.

Step 3: Use Social Media Tools Such As 'If This Then That'

"If this then that" or ifttt.com automatically updates your social media accounts. This is easy to establish and works by syndicating information across a number of social media sites whenever a site is updated. As you can imagine, can save lots of time. However, be aware of the risks and ensure that the social networks that are appropriate to your company for example, bookmarking sites for online stores, display in the way you would like to be discovered. Automatic syndication has limitations and, often, pictures and links are not displayed as you'd like them. However, especially when it comes to syndicating blog posts through the RSS feed, it's an excellent time-saver when marketing your business through social media. It is not possible for all social media to be syndicated this way however, the ones that ifttt.com syndicates to are well worthwhile to create accounts on to promote your business. If you have more social media platforms you are a part of, the better.

Step 4: Use #hashtags

Whenever you post your content, ensure that you use accurate #hashtags. This will help users find your content when they look for it. So if I'm selling tyres on ebay, #tyres, #cartyres or #cars are good, and for sports news such as #football, #sportsnews etc. is great.

Step 5: Once It Starts

When your content is hitting the social media landscape Be sure to monitor your accounts to get feedback. Focus on the websites you've determined to be important to your company and then respond to comments and questions. When responding, try to be respectful and not abrasive, even if the commentator is not nice. Professionalism can go a long way.

Step 6: Participation

Twitter along with Google+ show trending topics and are the most popular topics people are discussing. It's worth conducting the odd Twitter search to see what topics people are discussing with regard to your company, and making a contribution to the discussion. This is a great method to establish connections and possibly achieve more success.

Step 7: Monitoring Success

The monitoring of success has proven to be quite difficult for social media. In contrast to SEO results that can be measured by click-throughs as well as content engagement but it's not that easy on social media sites due to a myriad of reasons. You may feel if you publish news that you have 10 comments on one story is an indication of success, whereas 100 likes on a product video on YouTube that has no direct link to sales might not be immediately obvious as positive. It is important to remember, however, that while people may not be able to directly visit your website via social media however, it can entice users to visit again later. Always keep in mind that social media is for sharing content, therefore any like, comment or retweet is positive.

Visit HomeforBusiness [1] for more online marketing tips [2].

Daughter, Sister, Wife, Mother of three, PR Consultant and Entrepreneur

As with many women, on many days, I be juggling multiple tasks. On other days just one or two. This is the reason I created Homeforbusiness. I understand what it is like for a work-from-home mother and the best way to start an online business while at home, despite the demands of daily family life and work.

I've always been an entrepreneur and started my the company that was my first corporate communications firm, EMA Productions, in my 30s. I worked with huge corporate clients like Texaco, Rank and Boots. Although it was difficult and exhausting, it was quickly successful. I could concentrate solely on winning contracts and meeting my clients' demands without interruptions from family or friends and with the help of a the team and office.

I am extremely passionate about HomeforBusiness as I believe that a lot of people would like to create a better work/life balance and also work from home, either starting a new venture or as freelancer. There are hundreds of genuine possibilities for individuals, but many people aren't sure where to start. I'd like HomeforBusiness to help anyone who wants to earn money from home. With the help of guests experts, I will be sharing authentic business opportunities, business concepts as well as advice on running a business, internet marketing, and health and wellbeing strategies. I've also compiled my top free online resources.