Five Reasons Why Social Media Is Important For SEO

What does social media have to relate to SEO? At MWI we hear this a lot from current and prospective clients. While social media has been a growing channel for marketing over the last few years, many businesses have yet to make use of the potential of it. This is crucial for companies that are investing in search engine optimization. Creating and managing social media accounts is important to assist in SEO efforts, even though the benefits may not be immediately obvious. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. Social engagement occurs when people comment, like on, share or tweet on a piece of content. The more social engagements your content gets, the greater social signals it will bring to your website. Search engines evaluate these social signals and use them as an element of quality when evaluating content. This allows search engines to determine the content that people are most interested in and what their algorithm deems good quality. A piece of content could be immediately indexed in the event that it's receiving lots of social interaction.

2) Link Building
It's been a long time that you could get hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to build links using the old-fashioned method to create quality content which is relevant to linking. How can you get your content to websites that will link to your content, if the request is thought to be "unnatural"? Social media can help. Social media lets you post your content and share it with relevant audiences who may be willing to link to it in the event that it's worth linking to. These users will then share your content with others and boost your authority.

3.) Content Amplification
You can write all the high quality content you want however it will not gain much traction without amplification. Sure, email marketing can be an excellent method to amplify content, but it will only be able to reach people who are in your database of marketing. Social media allows you to reach new audiences with your content. If you publish your content to your followers, they'll be sure to share it with their own followers if they find it helpful. They will then share it with their following to increase your reach. Additionally, you will gain relevant traffic and inbound links, social signals, and brand recognition All of which are used by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Awareness and شراء متابعين تويتر Signals
The brand's identity and reputation can inform search engines much about the credibility of your website as well as the extent to which it can be respected in their ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. This is what Google refers to as co-citation. Making these co-citations with social media can improve Google's trust and confidence in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Since the search engines index social media websites, they are now showing up in search results pages. This allows your business to be listed in search results on search queries that are branded and not limited to your company website. But there's more than that. Individual tweets from Twitter could be indexed and displayed in search results. This allowed your website to be ranked higher in the results of a search. The service was temporary for a couple of months before Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.