5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is an incredibly expanding marketing channel that many businesses have only begun using in the last few years, but it's very important to leverage particularly if you're investing resources in SEO. The creation and management of social media accounts is important for supporting SEO efforts, though the benefits may not be immediately obvious. Here are five benefits of social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for quite some time. Social engagement occurs when users like, share or share tweets about a piece of content. A piece of content that has more social engagements will show higher social signals. These social signals are used by search engines to determine the quality of the content. It's a way to measure what content is popular with users over what their algorithm decides is of high quality. If something receives a lot of social interaction, it can be instantly indexed.

2) Link Building
The days of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to link build the old-fashioned way: write quality content that is relevant. How can you get your content to websites which are willing to hyperlink to your content, if they are considered "unnatural"? Social media is the answer. Social media allows you to publish your content to people who are willing to share it with others, if it is worth linking to. These users will then promote your content to others, increasing your influence.

3.) Amplification of content
It doesn't matter how high-quality your content is, it won't achieve much success unless you amplify it. Email marketing can be an excellent method of amplifying content but it's only going to be able to reach the people on your marketing list. You can also reach new audiences via social media. After you have shared your content, the people who follow you will be able to share it with their followers when they are satisfied with the content. Then those people will also share it with their friends to increase your reach. In addition, you'll gain relevant traffic, inbound linking as well as social signals and brand awareness All of which are used by search engines for content quality determination.

content amplification lifecycle

4) Brand Recognition and Signals
The brand's identity and reputation can tell search engines many things about the quality of your website and the extent to which it can be considered reliable in their ranking algorithms. Alongside boosting your content Social media can also to increase awareness of your brand. This is what Google refers to as a co-citation. Making these co-citations with social media can help increase Google's trust and confidence in your website as well as helping with branded search queries.

5) Social Indexing
Since search engines are able to index social media websites, شراء ساعات مشاهدة يوتيوب they are now showing up in search results pages. This allows your brand to appear in search results for brand-related queries, which aren't only restricted to your business's website. But it gets even better than that. Individual Tweets from Twitter were previously indexed and appeared in search results too giving another opportunity to get your content noticed in search. That was only temporary for a couple of months until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.